Mark Donnigan Marketing & Sales Executive Resume

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Mark Donnigan CV

I am a business executive who leads and inspires my team and colleagues with a growth mindset. I am agile, a value creator, and a doer. I build disruptive technology, software, and consumer service businesses with an explicit focus on go-to-market strategy, implementation, and revenue leadership, through the lens of marketing and sales.

I work cross-functionally and have verifiable success leading marketing, sales, and business development teams that have generated more than $300 million in revenue and shareholder value. My experience spans startups and growth-stage companies, including International work in Israel, Taiwan, China, Europe, the UK, and Brazil.

I have a very high value for teamwork, and function best at the intersection of market and business development, demand creation, sales leadership, and go-to-market strategy. I am motivated by technology innovation where emerging markets and inflections in existing markets are enabling disruptive companies to reshape the value center of connected experiences for the enterprise with IoT, entertainment with streaming, and intelligent systems using AI. Companies I’ve contributed to include VUDU (acquired by Walmart), Nest (acquired by Google), Eric Schmidt and Verizon backed Beamr, and a digital Redbox system backed by Toshiba and NCR to name a few.

“I first met Mark when he represented MOD Systems in the DECE Consortium, and later we worked together at Sony Pictures. From my first conversation, Mark struck me as smart and adept at navigating the complexities of the Media & Entertainment space. He is a business-minded and market savvy technology deal maker...” Mitch Singer, President DECE, Chief Digital Strategy Officer, Sony Pictures


Beamr, Vice President of Marketing, April 2016 to Present
Vice President of Sales & Strategy, May 2013 to April 2016

Beamr is a venture-backed image science and technology company. As Vice President, Marketing, reporting to CEO and Founder Sharon Carmel, I lead a team responsible for all marketing activities including digital, podcast, events, and corporate/partner communications (PR). I believe a leader is only as strong as their team which is why I’m exceptionally proud of the large marketing footprint we’ve built while with a team that is orders of magnitude smaller than the industry norm. We’ve rearchitected marketing to be a growth engine that connects directly to revenue creation in the fast-moving and dynamic area of video software and technology B2B sales. The result of the team's work is a 4x increase in our industry engagement metrics, leading to a 2x growth in sales qualified leads, all while reducing our marketing CAC >2x.

As Vice President, Sales & Strategy, a role I assumed as the product was just being released in its earliest form, I built our earliest market engagement strategies and led all direct sales efforts beginning with Hollywood studios, streaming video service providers, MSO’s, and new media platforms. I held primary revenue responsibility for the company's first video product while launching a new category of video technology, called video optimization. I closed multi-year software licensing agreements with the industry’s largest digital services bureau to supply Beamr optimization technology to tier-one Hollywood studios, a studio-backed premium VOD streaming service, and a big OTT streaming service distributing content globally.

Accomplishments: 300% growth in 2014, 200% growth in 2015. Built and maintained a pipeline of >40 active targets. I established relationships with three major studios, two tier-one MSO’s for deal sizes of $35k to $200k+ per year. Secured and moderated high profile panels at Streaming Media with four senior customers. Closed joint marketing engagements with AMD and Intel. Selected and implemented marketing automation systems (Pardot, Hubspot). Fully managed all content creation, production, and editing as co-host of The Video Insiders podcast (

“Mark is a highly skilled business development executive, an expert in the industry of media delivery, OTT video ecosystem, and content origination. Mark uniquely combines a high-level strategic perspective, with hands-on sales & business generation skills.” Eli Lubitch, President, Beamr

Mark Donnigan resources.

D-launch, LLC, Principal, 2010 to Present

I work at the intersection of marketing, sales leadership, go-to-market planning, and business development, with a focus on start-ups and early to growth-stage companies in the software technology, digital entertainment, consumer entertainment services, video delivery, and IoT CE sectors.

Projects overview (select examples):
Sales leadership & go-to-market strategy for content-adaptive perceptual optimization technology sold to entertainment imaging companies (Hollywood studios, MVPD's, digital distributors, OVP's).
General Manager responsible for business development & sales leadership for DUNE HD IP STB players sold in U.S., Canada, Brazil & South Africa to OTT, & IPTV streaming video operators.
Built sales teams, designed go-to-market plans & built channel sales structures for multiple companies.
Developed B2B service provider channel business model for IoT company sold to Google.
Industry evangelism for next-gen technologies & products via public speaking, moderator, panelist @ Streaming Media, Digital Hollywood, TV Connect, TV Next, Apps World, Second Screen Summit, DMW Future of TV & more. (Global)
Secured product distribution agreements with Control4 & Microcenter while closing technology & content partnerships with VUDU & other distributors.
Developed & implemented digital entertainment solutions & product strategies + SEO & social channel marketing development for multiple companies resulting in 3-10x ROI.
Recruited CEO which resulted in the successful management buyout of a 25-year-old private company.

“Mark is at the top of my list of people I would trust to launch a new hi-tech product or service.” Martin Schwarz, Innovation Lead, HP

“Mark is a superb marketing, sales and business development professional who can always be counted on to perform at the highest level.” Kurt Hoppe, Director Product Management, Google

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Dune HD, General Manager, Americas, 2010 to 2013

Dune HD is a specialty manufacturer of IPTV STB’s and streaming media players. Responsible to develop the business strategy and provide the sales channel leadership and market development for the B2B and B2C sales channels which lead to >300% increase in revenue, including new markets opened up in Brazil, Canada, Latin America, and South Africa. I was active in the product roadmap, responsible for key decisions around the channel and partner development, as well as the overall business structure for the region. Lead and coordinated with stakeholders in key International markets on PR and marketing campaigns domestic and foreign. Supported worldwide marketing initiatives as the primary evangelist and speaker at industry events such as Streaming Media, Digital Hollywood, Second Screen Summit, Apps World, TV Next (OTT Con), TV Connect, and others in North America, INFO Brazil, and Cape Town South Africa.

“As a result of his (Mark’s) industry knowledge, massive personal network and excellent understanding of how best to grow markets and establish partnerships, we have achieved a high degree of market presence and success.” Konstantin Dyshlevoy, President & CEO, Dune HD

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MOD Systems, Director, Business Development, 2009 to 2010

Successfully closed business partnerships and negotiated all terms and agreements issuing press releases with global CE companies: D-Link, Asus, Sonic and Kingston (Taiwan). These partnerships were a critical component to the launch of the MOD Systems digital kiosk in airports with InMotion Entertainment and were required for the development of our nationwide retail expansion plan which included the largest MSO in America.

Coordinated with and worked alongside engineering and as a member of the executive management team to develop and set strategy for the adoption of secure SD Flash Card support on millions of CE devices (SDSD Video with CPRM DRM) so MOD’s vision of the SD card becoming an optical disc replacement could be realized.

Represented MOD Systems as an active participant in monthly in-person Digital Entertainment Content Ecosystem (DECE, consumer brand: UltraViolet) meetings, responsible for raising issues of business significance to MOD and creating consensus and agreement where needed.

“Mark is a world-class business development professional. He approached us with a novel feature which we felt could extend the value proposition of the ASUS media player line, and though he needed to navigate between time zones which were 15 apart (the US, Taiwan), he managed to marshall the needed resources on both sides for a successful POC. I can say from first-hand experience that Mark knows how to work with CE's to get technology adopted.” Sean Lai, ASUS, Product Division BU Director

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VUDU (acquired by Walmart), National Dealer Channel, Sales & BD Head, 2008 to 2009

VUDU was the first content streaming service built to capitalize on the digitization of content at the inflection point of broadband Internet which enabled DVD quality to be streamed to the home. I was recruited by Co-Founder Tony Miranz and jointly reported to Chairman Alain Rossmann. I built the channel sales strategy from scratch to create demand creation of a premium VOD digital movie player sold to the CI (custom installation) CEDIA channel. I was responsible for all aspects of the sales plan and its execution, including recruiting, hiring, managing and leading a team of Regional Sales Managers and 15 Independent Rep Firms. Created all sales and market support processes while directing the sales efforts of the internal dealer support team. (Lead team of 5 direct reports)

“Mark is an energetic, smart, dynamic, and highly effective sales manager. Mark has an in-depth knowledge of the channel and of the CE market and is a skilled negotiator. I highly recommend him.” Alain Rossmann, Co-Founder & Chairman, VUDU

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Kaleidescape, Channel/Market Head, Evangelism & Development Leader , 2006 to 2008

Kaleidescape created the first entertainment server, pioneering a new way for consumers to access and enjoy their DVD and Blu-ray discs. Reporting to COO / Co-Founder Cheena Srinivasan, I traveled throughout the US, continental Europe and the Middle East (EMEA) as Principal Evangelist to increase distributor and dealer productivity. Built, recruited and trained the education and support team for EMEA and US markets. As an active member of the sales management team, I contributed to the sales strategy and planning efforts which led to a >700% 3-year revenue growth rate, and recognition as one of the fastest private growing companies by Inc magazine in 2008.

“Mark is enthusiastic, responsive, hard-working and articulate.” Dr. Stephen Watson, CTO, Kaleidescape

“Mark is a consummate industry professional. He is smart, charismatic, articulate and incredibly competent. He is always well-prepared and delivers 100% every time.” Roger Goff, Entertainment Attorney & Film Producer

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Behringer, NSM, North America & Strategic Market Development, 2004 to 2006

Product: Professional audio and live sound electronics equipment. Reporting to President of BEHRINGER North America Stephen Frasier, directed the sales efforts of 25 inside and outside sales representatives selling to 1,500 independent dealers in North America. Achieved 20% growth over my first year at $29 million. Developed the strategic plan for the active expansion of direct selling channels into regional and national distribution partners. Responsible for sales plan development, implementation, and achievement, including P&L accountability for multi-million dollar personnel and selling expense budget. Responsible for generating sales and demand forecasts for BEHRINGER Holdings CEO and CFO as a member of the US executive team. Directed all efforts of U.S. based trainers (market makers) and business intelligence personnel.

“Mark possesses the rare ability to combine strong leadership experience with a solid understanding of technology, product development, sales and marketing, and a clear understanding of the market forces relevant to success in the consumer marketplace.” Craig Devin, VP Global R&D, Behringer

Cornell University MBA Certification Program - eCornell Certificate: Business Strategy, Achieving Competitive Advantage, 2014
University of Northern Colorado – Music Performance (piano), Music Composition

Colorado State University – Computer Science

How Video Encoder Computing Efficiency Can Impact Streaming Service Quality Mark Donnigan VP Marketing Beamr

Read the original LinkedIn article here: How Video Encoder Computing Efficiency Can Impact Streaming Service Quality

Written by:

Mark Donnigan is Vice President of Marketing at Beamr, a high-performance video encoding technology company.

Computer software application is the bedrock of every function and department in the business; appropriately, software video encoding is essential to video streaming service operations. It's possible to enhance a video codec execution and video encoder for 2 but rarely three of the pillars. It does state that to provide the quality of video experience customers expect, video suppliers will require to examine commercial solutions that have been performance enhanced for high core counts and multi-threaded processors such as those offered from AMD and Intel.

With so much turmoil in the distribution model and go-to-market business strategies for streaming entertainment video services, it might be tempting to push down the priority stack selection of new, more effective software video encoders. With software consuming the video encoding function, compute performance is now the oxygen needed to prosper and win against a progressively competitive and congested direct-to-consumer (D2C) marketplace.

How Video Encoder Computing Efficiency Can Impact Streaming Service Quality

Till public clouds and common computing turned software-based video operations mainstream, the process of video encoding was performed with purpose-built hardware.

And after that, software application consumed the hardware ...

Marc Andreessen, the co-founder of Netscape and a16z the famous venture capital firm with financial investments in Foursquare, Skype, Twitter, box, Lyft, Airbnb, and other similarly disruptive companies, penned an article for the Wall Street Journal in 2011 entitled "Why Software Is Consuming The World." A version of this post can be discovered on the site here.

"Six decades into the computer system revolution, four years given that the creation of the microprocessor, and 20 years into the increase of the modern Web, all of the innovation needed to change industries through software finally works and can be extensively provided at worldwide scale." Marc Andreessen
In following with Marc Andreessen's prophecy, today, software-based video encoders have actually almost entirely subsumed video encoding hardware. With software applications released from purpose-built hardware and able to operate on common computing platforms like Intel and AMD based x86 devices, in the data-center and virtual environments, it is entirely accurate to say that "software is consuming (or more appropriately, has actually consumed) the world."

What does this mean for an innovation or video operations executive?

Computer system software application is the bedrock of every function and department in the enterprise; appropriately, software video encoding is important to video streaming service operations. Software video encoders can scale without requiring a direct increase in physical area and energies, unlike hardware. And software application can be moved the network and even entire data-centers in near real-time to fulfill capability overruns or short-term rises. Software is far more versatile than hardware.

When handling software-based video encoding, the three pillars that every video encoding engineer should resolve are bitrate efficiency, quality preservation, and computing efficiency.

It's possible to enhance a video codec implementation and video encoder for two however rarely 3 of the pillars. Many video encoding operations thus focus on quality and bitrate efficiency, leaving the calculate efficiency vector open as a sort of wild card. As you will see, this is no longer a competitive approach.

The next frontier is software computing performance.

Bitrate effectiveness with high video quality needs resource-intensive tools, which will lead to slow operational speed or a significant boost in CPU overhead. For a live encoding application where the encoder need to run at high speed to reach 60 frames-per-second (FPS), a compromise in bitrate performance or absolute quality is frequently required.

Codec complexity, such as that required by HEVC, AV1, and the upcoming VVC, is outmatching bitrate performance developments and this has created the requirement for video encoder efficiency optimization. Put another way, speed matters. Generally, this is not a location that video encoding practitioners and image scientists have actually required to be worried about, but that is no longer the case.

Figure 1 shows the benefits of a software encoding execution, which, when all qualities are stabilized, such as FPS and objective quality metrics, can do two times as much deal with the exact same AWS EC2 C5.18 xlarge instance.

In this example, the open-source encoders x264 and x265 are compared to Beamr's AVC and HEVC encoders, Beamr 4, and Beamr 5.

No alt text offered for this image
For services needing to encode live 4Kp60, one can see that it is possible with Beamr 5 however not with x265. Beamr 5 set to the x264 comparable 'ultrafast' mode can encode 4 specific streams on a single AWS EC2 C5.18 xlarge instance while x265 operating in 'ultrafast' can not reach 60 FPS at 4K. As you can see in this poignant example, codec efficiency is straight related to the quality of service as a result of less devices Site and less complex encoding structures required.

For those services who are mainly interested in VOD and H. 264, the ideal half of the Figure 1 graphic shows the efficiency benefit of a performance optimized codec implementation that is set up to produce very high quality with a high bitrate efficiency. Here one can see approximately a 2x advantage with Beamr 4 compared to x264.

Video encoding calculate resources cost real cash.

OPEX is considered carefully by every video distributor. Suppose home entertainment experiences like live 4K streaming can not be provided dependably as an outcome of an inequality in between the video operations ability and the expectation of the customer.

Since of efficiency restrictions with how the open-source encoder x265 uses compute cores, it is not possible to encode a live 4Kp60 video stream on a single device. This doesn't imply that live 4K encoding in software isn't possible. However it does state that to deliver the quality of video experience consumers anticipate, video distributors will require to examine commercial options that have been performance enhanced for high core counts and multi-threaded processors such as those offered from AMD and Intel.

The need for software application to be optimized for greater core counts was recently highlighted by AMD CTO Mark Papermaster in an interview with Tom's Hardware.

Video suppliers wishing to use software application for the flexibility and virtualization alternatives they supply will experience extremely complicated engineering obstacles unless they pick encoding engines where multi-processor scaling is native to the architecture of the software encoder.
Here is a post that reveals the speed advantage of Beamr 5 over x265.

Things to think about concerning computing efficiency and performance:

Don't chase the next more sophisticated codec without thinking about first the complexity/efficiency ratio. Dave Ronca, who led the encoding group at Netflix for 10 years and recently delegated sign up with Facebook in a comparable capability, just recently released an exceptional short article on the topic of codec intricacy titled, "Encoder Complexity Hits the Wall." It's tempting to think this is only a concern for video banners with tens or hundreds of millions of subscribers, the very same compromise factors to consider should be thought about regardless of the size of your operations. A 30% bitrate savings for a 1 Mbps 480p H. 264 profile will return a 300 Kbps bandwidth savings. While a 30% savings at 1080p (H. 264), which is encoded at 3.5 Mbps, will offer more than triple the return, at a 1 Mbps cost savings. The point is, we should thoroughly and systematically think about where we are spending our calculate resources to get the maximum ROI possible.
A commercial software application service will be built by a devoted codec engineering team that can stabilize the requirements of bitrate efficiency, quality, and compute performance. This remains in stark contrast to open-source jobs where contributors have different and individual top priorities and agendas. Precisely why the architecture of x264 and x265 can not scale. It was built to attain a different set of tradeoffs.
Firmly insist internal groups and specialists perform calculate efficiency benchmarking on all software encoding services under consideration. The 3 vectors to measure are outright speed (FPS), private stream density when FPS is held consistent, and the overall number of channels that can be developed on a single server utilizing a small ABR stack such as 4K, 1080p, 720p, 480p, and 360p. All encoders need to produce comparable video quality throughout all tests.
With so much upheaval in the distribution design and go-to-market business strategies for streaming home entertainment video services, it might be tempting to push down the priority stack selection of brand-new, more effective software video encoders. With software application eating the video encoding function, calculate efficiency is now the oxygen needed to flourish and win against an increasingly competitive and congested direct-to-consumer (D2C) market.

You can try Beamr's software video encoders today and get up to 100 hours of totally free HEVC and H. 264 video transcoding monthly. CLICK HERE

Mark Donnigan Marketing Leader

Whois Mark Donnigan:

Mark Donnigan is Vice President Marketing for Beamr, a video technology company, and image science pioneer focused on video solutions for video streaming services and MSOs that is backed by Verizon and former Alphabet Chairman Eric Schmidt. Mark has worked to build several trailblazing companies in the video industry, including VUDU, the first consumer VOD streaming service that was later acquired by Walmart. Kaleidescape, a home entertainment server company, and MOD Systems, a digital kiosk delivery service backed by Toshiba and NCR. Mark has held board positions with the CEA/CTA, and other industry-specific consortia while traveling and speaking widely about the development of streaming video technology and business. Mark’s industry contributions include working actively on the development of UltraViolet DECE, the first cross-industry digital locker initiative which enabled digital content to be portable across platforms and service providers. Mark is a technologist who lives to translate the business needs of the market to video solutions that can scale to meet the needs of the future.



In recognition of Mark's domain expertise that includes live streaming, content distribution, digital distribution business models, consumer electronics, and video encoding software. Mark speaks and moderates on panels at business and technology conferences on the future of streaming video services and video technology, market development, product-market fit, business model innovation and more. Mark is the co-host of a popular podcast for the video streaming and broadcast industry called The Video Insiders.



With a formal education in Computer Science and Music, Mark's technical areas of expertise include streaming video technology, video encoding, digital marketing, SEO, and entertainment content distribution business models. Mark loves the entrepreneurial process whether that is a startup, or innovative team breaking new ground inside a much larger enterprise.



Videos Featuring Mark Donnigan Speaking

Mark Donnigan is Vice President of Marketing for Beamr, a video technology software company, and image science pioneer backed by Verizon and former Alphabet Chairman Eric Schmidt.

At Beamr, as head of marketing and growth, Mark Donnigan operates in a highly dynamic B2B enterprise market space, fusing account-based marketing (ABM) techniques and content marketing strategy with digital marketing, SEO and paid traffic tactics to accelerate inbound demand generation, brand building, and market development. Mark architects go-to-market plans and growth hacks from inception to execution while leading from the front in areas of click here sales, business development, marketing, and go-to-market execution. Mark has studied and applied the ideas created by Geoffrey Moore & Jay Abraham, among many more throughout his career.

With a formal education in Computer Science and Music, Mark's technical areas of expertise include streaming video technology, video encoding, digital marketing, SEO, and entertainment content distribution business models. But really, Mark loves the entrepreneurial journey whether that is an early-stage company, or small team breaking new ground inside a much larger enterprise.

Mark Donnigan Head of Marketing at Beamr

Learn more about Mark Donnigan:

Mark has played key roles in building several trailblazing companies in the video industry, including VUDU, the original licensed Hollywood content T-VOD streaming service that was acquired by Walmart. Kaleidescape, the first of its kind home entertainment server company founded by NetApp co-founder Michael Malcolm. And MOD Systems, a digital kiosk entertainment delivery service backed by Toshiba and NCR. Mark has contributed in board capacity to the CEA and participated actively with other video and entertainment technology industry consortiums including UltraViolet (DECE), the first cross-industry digital locker initiative which enabled digital content to become portable and travel across platforms and service providers.



In recognition of Mark's industry knowledge that spans video technology, digital distribution, content distribution business models, consumer electronics, and video encoding technology. Mark speaks and moderates on panels at business and technology events regarding the future of digital entertainment services and video technology, go-to-market strategy, product-market fit, business model innovation and more. Mark is the co-host of a popular podcast for the video streaming and broadcast industry called The Video Insiders.



With a formal education in Computer Science and Music, Mark's technical areas of expertise include streaming video technology, video encoding, digital marketing, SEO, and entertainment content distribution business models. Mark loves the entrepreneurial process whether that is a startup, or innovative team pioneering new ground inside a much larger enterprise.



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